The popularity of OTT services continues to accelerate.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
However, as website subscription fees keep rising and extra costs are added,
attention is shifting toward free streaming platforms.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
What is the origin of OTT platforms?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
Thanks to mobile and tablet accessibility,
more people started using these services.
After the pandemic increased time spent indoors,
OTT usage increased dramatically.
Strengths and weaknesses of OTT platforms
OTT’s core benefit is selecting content based on personal taste.
Multiple OTT platforms release new shows and movies regularly.
Of course, drawbacks exist.
Rising subscription prices and extra payments for certain content can be disappointing.
User sensitivity to pricing continues to grow.
What are free streaming services?
Free streaming provides content at no cost in exchange for watching ads.
Content becomes accessible without subscription fees.
Ad-based streaming models are expanding.
It balances cost savings and profitability.
Growth reasons of FAST services
FAST is a rapidly spreading trend in streaming.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New services like KT’s “Gi Live” are becoming attractive options.
More genres mean broader appeal.
To wrap things up
As OTT subscription fees rise, interest in free streaming continues to grow.
Finding the right platform is part of the experience.
We can expect streaming services to become even more diverse and accessible.